Founder & Managing Director
We are a highly experienced marketing and communications consultancy headed up by the multi-award-winning Ghina Makari.
Ghina is a creative, strategic and business minded marketing and communications professional with a proven track record for success.
Ghina has managed a number of highly successful, integrated initiatives that have raised awareness of key issues, changed attitudes and behaviour, increased sales and visitation, mitigated media issues, generated positive publicity and engaged the community.
Graduating with Honours in Communication, Ghina commenced her career managing the marketing for shopping centres and has since worked across a number of state and federal government departments managing communications and marketing for large-scale, complex, multimillion dollar projects as well as small grass roots programs.
As a generalist, Ghina has worked across many sectors and has a proven ability to quickly grasp key issues and stakeholder needs in order to build highly successful strategies that are guaranteed to achieve results.
Ghina’s strong public-sector experience has provided her with a solid understanding of the government environment and how to best navigate it while ensuring compliance with government processes, procedures and accountabilities.
She has managed communication and marketing in multiple departments including the Victorian Department of Education and Training, the Federal Department of Agriculture, Fisheries and Forestry, the Federal Attorney-General’s Department and Court Services Victoria.
With a background in business and destination marketing, Ghina has a strong business acumen, a commitment to ROI and a highly developed ability to understand consumer needs to drive awareness, sales and visitation.
Winner: Best Social Marketing Campaign, Government Communications Australia, 2015.
Winner: Best Community Engagement Event, Westfield Group, 2002.